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BU 252

Intro to Marketing Managment

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This survey course introduces the student to the basic concepts of marketing. Emphasis is placed on consumer and environmental analysis, marketing strategy and the marketing mix. The course is designed to provide students with a broad understanding of the marketing process from the viewpoint of the marketing manager. The teaching method is lecture and discussion. Prerequisites: BU111.

This survey course introduces the student to the basic concepts of marketing. Emphasis is placed on consumer and environmental analysis, marketing strategy and the marketing mix. The course is designed to provide students with a broad understanding of the marketing process from the viewpoint of the marketing manager. The teaching method is lecture and discussion. Prerequisites: BU111.

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This survey course introduces the student to the basic concepts of marketing. Emphasis is placed on consumer and environmental analysis, marketing strategy and the marketing mix. The course is designed to provide students with a broad understanding of the marketing process from the viewpoint of the marketing manager. The teaching method is lecture and discussion. Prerequisites: BU111.

BU 252

Intro to Marketing Managment

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This survey course introduces the student to the basic concepts of marketing. Emphasis is placed on consumer and environmental analysis, marketing strategy and the marketing mix. The course is designed to provide students with a broad understanding of the marketing process from the viewpoint of the marketing manager. The teaching method is lecture and discussion. Prerequisites: BU111.

This survey course introduces the student to the basic concepts of marketing. Emphasis is placed on consumer and environmental analysis, marketing strategy and the marketing mix. The course is designed to provide students with a broad understanding of the marketing process from the viewpoint of the marketing manager. The teaching method is lecture and discussion. Prerequisites: BU111.

0%Liked

Easy

0%

Useful

0%

0 ratings

This survey course introduces the student to the basic concepts of marketing. Emphasis is placed on consumer and environmental analysis, marketing strategy and the marketing mix. The course is designed to provide students with a broad understanding of the marketing process from the viewpoint of the marketing manager. The teaching method is lecture and discussion. Prerequisites: BU111.

BU 252 Prerequisites

BU 111 (Min. Grade D-)

BU 252 Leads To

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BU 252 Restrictions

Must be enrolled in one of the following Levels:

Undergraduate (UG)

Must be enrolled in one of the following Majors:

Business Administration (BUSI)

Course Schedule